Marketing And Social Media Essay Example | Topics and Well Written Essays - 1750 words

Marketing And Social Media - Essay Example he social media, because of active integration of technology in the lives of the masses around the world has resulted in the playing of a major catalytic role in regards to the formation of a large number of followers in the virtual world. It can be said that in the today’s date, the social media represents a series of programs that run explicitly by exploiting the functionalities of Web 2.0 (Wankel, 2010, p. 9) Talking in regards to the product lifecycle, it can be said that there are four stages such as introduction, growth, maturity and decline. The social media holds a tremendous value in the first two stages as it is deeply integrated with regards to value communication of the products to the masses. Just because social media is largely diversified in its forms through the presence of various social networking and micro blogging sites likes Facebook, Twitter, LinkedIn etc. it can be said that the marketing power of the social media is tremendously high (Zarrella, 2010, p. 3). Talking more in connection to the power of marketing of the social media and the product life cycle, it can be said that the social media plays a very influential role in regards to the process of introducing new products and services in the markets by simply helping in the process of communicating the values of the products and services to the desired target audience. It also needs to be highlighted that during the course of attaining the growth phase of product development, the social media helps in a great way in manipulating the demand for the products and services by helping the marketers of the respective products and services to maintain a bilateral method of communication with the desired target audience. 2. It is important to mention that in today’s date, the social media has...Talking about the social networking sites, it can be said that the growth of the social networking sites has been largely augmented by the tremendous favoring of the growth prospects of t he United States. Like as witnessed in the case of dotcom bubble of the late 1990’s, the mere presence of the social networking sites in the virtual web space does not help in any way in the process of generating revenue. Every social networking site needs to operate on the basis of a business model, which will help in generating revenue for the online business. It is of significant and utmost importance to mention that the business models that are applicable in the case of social networking sites should not only focus on the process of generating monetary value, but also on the lines value creation, identification of the core competencies of the online business as well as proper value communication to the right target audience. Considerable amount of interest also needs to be given on the lines of creating competitive edge for the online business. It is of considerable importance to mention that an online business is built on four key model components. The first one is the value creation, which distinguishingly addresses the value that will be provided to the customers. The second factor is the issue of target market, which necessarily takes into account the factor of the desired target audience.

Artical report Article Example | Topics and Well Written Essays - 500 words

Artical report - Article Example The author has reflected that such theory of human behavior should encompass within its scope manifold issues, including layers of analysis from individual to organizational and social, harmony with current understanding of social and biological sciences, ability for empirical testing, universal cultural applicability and lucidity of the theory so that it can be taught and used easily (Stark 131). The author, in the context of arguing about the importance of a unified theory of human behavior, has adopted a quite well structured form and also has provided considerable focus over four major driving forces that mainly determine nature of human behavior. However, understanding the driving forces and their role in construction of human behavior would not have been easy unless prior to the section he has provided a brief explanation about â€Å"Evolution of the brain† (Stark 131). In this section the author has shown that evolution of human brain is mainly responsible to determine behavior of individuals and their choice of actions, â€Å"†¦evolution has selected several innate skills for human including habitat selection, food selection, danger awareness, intuitive psychology, orientation, justice, and an ability to remember important people† (Stark 132). The limbic part of human brain specifies and differentiates â€Å"incoming sensory messages† (Stark 132) and human beings, consecutively, also respond to those impulses depending on their needs. The author’s emphasis on this functional aspect of brain explains the necessity for human beings in the context of acquiring, learning, bonding and defending themselves. Aftermath, the author has explained the four drives, which he considers as the main forces in determining human behavior. The D1 or Drive to Acquire is the first force that determines instinct of human beings in the context of acquiring certain basic

Fallacy Spotting Essay Example | Topics and Well Written Essays - 250 words

Fallacy Spotting - Essay Example An appeal to pity or fear also known as the Galileo argument, means a professional has been suffering that he/she might lose loss his/her house due to some dysfunction. Under different situations human being evoke to the appeal to pity or fear emotion. Fear of God and fear of terrorism generates appeal to pity or fear in the human mind. At the time of appeal to pity or fear, different kinds of reasoning come to the mind of the arguer along with opposing party. Emotions have been affecting human behavior in a very inappropriate manner, which is also harmful for the future (Rainbolt and Dwyer 1-446). Therefore, appealing to the emotions like pity or fear is unidentified force created by the arguer, it negatively affect the opponents without knowing the actual reason, whether he/she will surrender to the arguer (Walton 1-55). Pity or fear is a very strong as well as forceful emotion, which made the opponent helpless and at a point of time opponent is forced to give up the

W2 DQ Assignment Example | Topics and Well Written Essays - 500 words

W2 DQ - Assignment Example This intervention in diplomacy happened from the highest levels, with no less than Powell and Armitage, the highest and most key officials in the US defense establishment, intervening and securing the guarantees of no less than President Musharraf that he would, with all the might of his position, stop the infiltration. Having secured this, the US officials then turned around and made public the pledge to the Indian government, while they were in India. This one maneuver is said to be responsible for the gradual de-escalation of the conflict and the averting of what could have been a deadly turn of events between the two countries. One can see from this episode that while the diplomatic intervention was quite late, having arrived when the two parties were already on a tension level that was dangerously close to a full-scale war, America as the third party had within its means to diffuse the tension, and act as a superpower and disinterested party to which both Pakistan and India can turn to as a kind of referee. There is no lack of political will, at least on the part off the United States, and at least in this one instance. Though it came a bit late, this one incident can be looked at as a kind of reminder that if needed, at least the US can be counted on to rise to the occasion again. Elsewhere too we see that the US was also instrumental in trying to apply the lessons from the Cold War by trying to get the two countries to participate in CSBMs, or Confidence and Security Building Measures (Nayak and Kepron, 2006, pp. 13-22; Khan, 2002). On one level, the analogy of the Pakistan-India relations with that of the US and Soviet Union are valid, to the point where theories on deterrence, and dealing with the paradox known as â€Å"stability-instability† as it applies to the two South Asian countries. The literature is expanding, and is being used as reference to deal with the complex dilemmas facing India and Pakistan, as far as deterrence

Corporate Governance & Social Responsibility Essay

Corporate Governance & Social Responsibility - Essay Example Business organizations should not be interested only on the shareholders (tutor2u, 2011, para.4). The employees as well as the users of these products need to be considered in the development of the operational strategies of the organization. The concern addressed here should reflect on the type and quality of product offered to the consumers. While some products have no adverse effect on the social life of the users, others like alcohol drinks and bhang are often associated with serious social issues. Excessive drinking and drug abuse contribute significantly to other social issues like domestic violence, sexual abuse, or even manslaughter. Product advertisement After developing a product, a business company would always want to let its product be known in the market. This is achieved through extensive promotion and advertisement of the product. The advertisements often appeal to the consumers on the benefits of the product. The contents of the advert will influence its effectivenes s (Gunter, Oates, & Blades, 2005, p.123). The adverts explain why the product ranks well above the other products in the market and provide a direction on how to use the product (eHow, 2011, para.1). Largely, the advertisements have significant impacts on the usage of the products. Researches have shown that exposure to some advert increases the consumption of the advertised product (Gunter, Oates, & Blades, 2005, p.123). Ideally, this objective of advertisement (appealing to the public to buy the product) should apply to those products not associated with social problems. However, for products that influence the society, especially the underage, the advertisements only need to be informative. The adverts should indicate prices of the product as well as where they could be obtained. For the alcoholic drinks in particular, the advertisements should stress on the targeted age group and emphasis that they should not be sold to underage. The associated health problems also need to be in dicated in the adverts and containers of the products. Spykes and the company’ decision to stop its sales It is not appropriate to rule out that Spykes was a bad product. The company studied the market trend that had been recorded in the past. Its development acme about after the company had observed that taste was moving from their traditional domestic brands like Budweiser (Case study, p.497). The product was not developed to attract underage drinkers as per the criticisms. Instead, it was targeting the drinkers in the age bracket of 21-30 (Case study, p.497). Besides, the product had caffeine additive to improve on its energy content. It also had lower alcohol content than the wine; it had 12% alcohol content. The only mistake that the company did was that they did not emphasize on the age bracket that was targeted by the product. Even though the product was developed to attract the young adults, its sweetest taste was criticized to attract the teenagers. It is assumed tha t alcoholic drinks with high-energy content are popular among the teenagers (Case study, p.498). The decorations at the website were also seen as appealing more to the teenagers than adults. After all the criticism that was launched on the product and its advertisement, the company did the right thing to withdraw the product. The so-called â€Å"self-appointed† civil activists are very significant influential in the market as

Discuss the failure of business journalism in reporting the great Essay

Discuss the failure of business journalism in reporting the great market crash of 1929 - Essay Example Furthermore, banks invested customers’ money in stock markets. The upward bound in the stock market was highly promising, and the great market crash in October 1929 hit everyone by surprise. Nevertheless, there had been warning signs like the mini-crash in March 25th, 1929 when prices began falling, but with the assurance of Charles Mitchell of the continued lending of money; the panic was suppressed (King 2000, p. 67). The spring of 1929 also gave more signs of a serious setback to the economy due to the slowing down of steel production, car sales and house constructions. During this time, some few individuals warned of impending serious crash in the stock markets, but they were cautioned, ignored and labelled as pessimists. Most economists believe in cycling of the overall economic activities between the expansion and contraction of the economic periods. The economic growth alternates with depressions and recessions. Analysis of the great depression indicates efforts by econ omists and journalists and their determination of the causes of depression (Burgan 2002, p.78). Discussion Business journalism requires that the journalists know exactly what is required, and the content should be critically analyzed before distribution to the audience. Some business journalists do not know the appropriate sources for their information to back up a story or an event. Others do not understand the principles of economics and the importance of stock markets. Some business reporting lack contextualization, which helps readers understand the meaning of the economic situation. The major goal of business reporting is to enhance more customer cover up and retention. This is especially notable since many people have shifted to the media for them to know the prevailing economic conditions. People simply want better business coverage (King 2000, p. 67). Business journalism in reporting during the great market crash The business journalists knew about the great depression, but their ignorance of the economic history was massive. Ignorance in expressing their opinions rendered everything wrong during their reporting on the great depression. For instance, in 1920, the forecasting reported on flourished economy and failure to recognize the coming depression, a factor that totally put them out of business. J. K. Galbraith’s reporting on The Great Crash 1929 relates to the forecasts of the Harvard Economic Service who failed in warning the business of impending depression. Galbraith wrote in November 1929 that the U.S. was not facing a protracted liquidation and that severe depression like that which was in 1929-1931 was less likely to be experienced. This, according to Wood, is shallow, misleading and lacks permanent value, and that any journalist who relies on ‘great market crash’ account by Galbraith deserves the sack (Ewing et al 2007, p. 1123-128). Business journalism failed to recognize the warnings from some economists of the impendi ng depression. For instance, Ludwig von Mises, in summer of 1929, refused a job offer in Kreditanstalt Bank since he saw the coming of the depression and feared to be associated with it. Furthermore, Mises warned that the loose money policies by central banks would have caused the depression. Also, Friedlich von Hayek warned of the impending depression in US. Writing from the Institute of Economic Research in

What were the causes of the Second World War Essay

What were the causes of the Second World War - Essay Example Hitler desired the living space to be self-reliant. He wanted to overpower the world and Europe. The Treaty of Versailles had to be invoked if Hitler had his ways, paving the way to the Second World War. The aggression of Allied forces also led to the Second World War. In Italy, Mussolini propagated Fascism and wanted to establish a Roman Kingdom in the Mediterranean and Africa, to quote his attack on Abyssinia in 1935. Another Allied power Japan desired a Nipponese rule in the Pacific, leading to China and Australia, as is evident from Japan’s attack on Manchuria in 1931. All the three Allied nations, namely Germany, Italy, and France were against Communism of the USSR, thus, sowing the seeds of war among nations. Another cause of the Second World War was the passivity of the Democratic powers. USA was detached while France was not willing to stand in opposition to Germany. France could not depend on Britain and America for support. Britain had a soft corner for recuperation of Germany between 1934 and 1937 and pacified Germany between May 1937 and March 1939. The Democratic powers could have hindered the path of Fascism before 1939 but preferred to remain in low-profile. The League of Nations failed in distancing the warring nations. Not a single factor could be blamed for the Second World War, as stated above but Hitler’s expansionism was the sole reason to cause the Second World War. Fascism was also a leading reason, as bent on expanding and the inability of democratic countries to stop Mussolini from his beliefs in Fascism. There were 9 causes of the Second World War, which are discussed in detail below. 1. The Rearmament of Germany It happened during the Geneva Disarmament Conference held in 1932-4 wherein Hitler made it clear that because other countries were not reducing their military strength to that of Germany, Germany would increase its military power to their level. Till 1935 the process of rearmament of Germany was ongoing by establ ishing conscription and munitions factories. France reacted to the rearmament of Germany by strengthening the Maginot line built earlier between 1929 and 1934 because rearmament of Germany created insecurity in the region. The Maginot line was made of steel and concrete mixture for added strength from Belgium to Switzerland; it was known as ‘a gate without a fence’, which Germany would not crossover and attack France through Belgium. Without the support of Britain, France never appeared on the front foot. Britain, on the other hand, was friendlier towards Germany than it was with France to actively support it. The Anglo German naval Treaty (June 1935) was the result of the sympathetic behavior of Britain towards Germany, which permitted the German Navy to be 35% of the size of the British Royal Navy. Hitler supported Franco in the Spanish Civil War (1936-9) with the ammunition at its disposal. Hitler sent the Condor Legion of the Luftwaffe to attack Guernica on 26th Apr il, 1937. Guernica was eliminated and Franco marched ahead winning the Basque areas of Spain. Hitler had used Spain as a testing ground. 2. The Remilitarization of the Rhineland (1936) Hitler attempted breach of the Versailles Treaty once again after committing a breach once by marching to Cologne on 7th March 1936 with 30,000 soldiers. France could not gather the courage to come face-to-face with Germany militarily although amassing troop strength of 250,000 because Britain was not at its support. Britain expressed the opinion that Germany was ‘marching into her own back yard.’ Hitler held a plebiscite on remilitarization to prove the support of its people, which was vehement to 98.8% in favor of Hitler’s policy on militarization. This prompted Hitler to create his own defensive fortification, the Siegfried Line. 3. The