Home Depot Essay Example | Topics and Well Written Essays - 250 words

Home Depot - Essay Example ided in the case study, both the stores have developed their own unique selling propositions and the degree of differentiation between the two largely depends upon the non-pricing factors. Lowe’s cater more to the women and those who are involved in providing finishing decorative touch to their homes. Home Depot however aims to capture the market of men and contractors and serious DIY individuals. It is also important to note that the number of stores and wider product choices are also the important factors which have resulted into the differentiation between the two stores. Lowe’s has better competitive image because of the better customer services and the product choice which it offers to its customers. Though most of the factors on which competition can be done are similar however, what distinguish Lowe from Home Depot is its ability to offer superior customer services which is making it one of the distinctive stores in the market thus holding better competitive image in the eyes of its